Expertise. Analysis. Flair.
Kay Armstrong, who leads the Mile One marketing practice, is highly effective in interpreting trends in human behaviours, opinions and wants. She transforms observations into insights that increase the benefits and success of products, services and campaigns.
With many years' experience in this field, Kay helps to shape brands across a variety of sectors, using analysis and planning to build, sustain and refresh brands and develop strong relationships with their target markets.
Kay's intuitive approach helps to measure a company's strategic initial position, before designing, evaluating and choosing a market-oriented competitive position that contributes to the company's goals and marketing objectives.